The Odds
Label Design




The Odds is a vegan shop and cafe based in Peckham, London. They approached us to design packaging labels for a range of their home made products: Kimchi, Lox and Sauerkraut.

Initially they used a manual label maker which sparked our idea to create labels which looks like several stickers on the jar. To keep within their budget we used basic shapes for different ‘sections’ of the label (name, ingredients etc.) and combined them into one label with a simple outline.

One of the reasons The Odds approached us is because they liked Zenka’s illustration style, so each label contains a bespoke illustration based on the ingredients. We used Gill Sans as the ‘body’ font which was their choice for menus, the colour of each label was chosen to complement the contents.












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